The Battle of the Platforms Part 1

I’m sure we have all been swirled in the mixing pot of updates and platforms it can be frustrating and confusing. I created my website around 10 years ago with my goal of doing reviews and self expression. I have always highly encouraged people to own their own websites then push it out to as many social media platforms as possible. Unfortunately, over time we got it backwards. I see more and more social media platforms take precedents over our voices. I see more and more users silenced and encouraged to become puppets and the social media platforms hold the strings. Giving up your data to apps is kind of like paying the piper with no real return. Through the years of observation I would guess that 90% of people don’t actually read the Terms and Conditions of their soon to be downloaded apps because most users are so excited to get the latest and greatest apps. I’ve watched people of all ages make themselves physically sick with worry about what they wrote, what others wrote and more and more I see good people crumble within themselves.

I’ve watched the steady decline of every “big” app and I experienced the rise and fall of the latest and greatest. I’ve produced and promoted my own shows and content which is, in itself, tough work. The best part is that I have the freedom to push my content to specific platforms. These platforms are designed to make money. They make money from paid promotions, audience size and use your data to justify their rankings in the stock market. Too much truth right? Let’s continue…

Let’s start with Facebook…

Ah yes the all powerful Facebook was designed with specific AI (Arificial Intelligence) from the time it was launched. I come from the background before internet, there were bulky monitors, green texts and symbols. We used our computers to look up products and place orders. I worked in an IT firm where we sold Microsoft licenses, hardware, software, dongles, Nikon cameras and more. We sourced for huge companies and I made really incredible contacts. Dial up Internet was the rage and Nokia cellphones were the main phone you could drop it you could easily replace its broken casing. Y2K was the biggest fear to companies but as IT specialists, we knew way in advance and it was a simple code to move our systems from 1999 to 2000. Crazy right? This was also a moment in time where Apple was not even a key player in business, we referred to Apple products as toys for kids, like a cute video game. Apple products didn’t fit in a Microsoft world of business. Moving forward, with our plastic Nokias and the business version, that you could only buy for business, was the Blackberry. I’ll get into phones in another post.

Back then, technology was getting faster and more advanced. The dial up was now in almost every household. We were getting more tech-savvy and we wanted a way to stay in touch because texting was still pricey per text. Gone were the days of ICQ and other online chats where we met people and yes people would troll each other in those rooms too. Think of these chat rooms like a bunch of mini apps where the administrators create the room and monitor them online dial up. Facebook was born and offered a way to keep in touch and share photos and such. It was an exciting way to catch up and communicate. It was especially important to families who were spread out around the world. We wrote posts updating our lives and main life events. Eventually, businesses were added and the rest is what you see today. Facebook became an obsession and a platform for adult and children bullying. Chain letter forwarding through private messages breeds more stealing of identity, unsatisfied customers making horrid reviews destroying businesses. What I see on Facebook now is so far from what it was meant to do it is sad. When Mark Zuckerburg got himself into some hot water over the AI and gathering of information he unknowingly unleashed a “beast” that is now impossible to undo. Facebook itself has a questionable future despite these so called ratings that favour Facebook by users alone. I’m watching Facebook crumble and despite these Facebook loyalists, I’ve been in the tech biz long enough to see the signs. My personal opinion is not in favour of the Facebook platform for my mentioned reasons and so much more. The AI and information gathering has transformed itself into an intrusive way for others to know about intimate details of your lives. This “safe space” has developed TV shows like Catfish and movies like Unfriended. It saddens me that a seemingly innocent app started off with such promise has now turned into a mixed bag of good and crazy.

Let’s move on to Twitter…

Twitter has been my go-to social media spot but I have observed their huge decline over the years as well. Twitter is like a huge chat room. Nothing like Facebook. I found Twitter to be filled with amazing writers, poets, comedians, business partners everything I love. There really isn’t anything to “get” about this platform. You basically write words, let off some steam, make people laugh and even make business connections which are an excellent way to network. It was freeing to be able to express myself and not be judged. You receive real time news and information which is excellent. Over the last few years I see where Twitter has been failing. It’s turning into a bad generic form of itself. Censorship is starting to run rampant as more and more people leave the platform. What was once a playground of expression is now turning into a long list of rules that don’t apply to anyone. For business and promotion it’s been growing it’s commerce flooding timelines with ads which is great but if Twitter keeps banning tweets reprimanding paying business accounts, they won’t have any users and business partners left to send these ads to.

In short, my stance is still “Find your voice and own your space online”. Getting wrapped up with follower numbers and complaining to tech support is not going to get you far in your online adventure. Social media is an extension to bring people to your content. I often ask people who talk about their follower count, where are you taking your followers to? 98% of people cannot answer this simple question. I’m a strong believer in self empowerment and I believe that users need to understand that no app is forever. All content you upload belongs to that platform. Let me repeat every picture, every word, every account belongs to your favourite app. You’re a number and if you bring more people to their app you can fill their pockets and potentially lose your “followers” should they choose.

The Battle of the Platforms will be an ongoing battle as apps come and go, users come and go.

My questions to you is..

Who are you? What do you do? Where can people meet you? Why do you want to be online? How will your voice be heard?

Battle of the Platforms continue to Part 2..

The iPhone game

I recently purchased an iPhone 7 and I absolutely love it! The size, the weight, the features etc. I agonized over whether I should get it as soon as it was launched. I finally had my chance to upgrade to the 7 and I have no regrets.

Now, the annual iPhone has arrived. This version… iPhone 8.

As a gadget lover I love following the technology trends and watching how far we’ve come. From Bluetooth connections to drones, green screens to flat screens we’ve seen all the developments. Of course I was excited to see what Apple had to offer with the iPhone 8.

Hmmm…

I read all the specs and watched the forever genius ads and videos about the iPhone 8, but I didn’t expect the newest development Apple had to offer was made of glass!! What the..? This took me back to the iPhone 4 when the glass would crack on both the front and the back of the phones if dropped. Why, Apple? Why?! I celebrated the fact that a phone case is optional but now I look at the future of iPhones and I’m confused as to why such advanced phone technology is contained in glass. This is such a disappointment. I’m sure the bells and whistles are amazing, however if it’s housed in glass how could that technology be protected without a case? It just seems odd that the engineers picked this kind of packaging. It just doesn’t make sense.

I don’t see the iPhone 8 or the X in my future. The seduction of the camera advancements almost had me, but the glass design totally lost me.

Who knows? I may change my mind after a few demos and unboxings or I may jump off the iPhone bus. For now, I’ll be cuddling my iPhone 7 doing selfies, making videos, running my businesses and playing on social media for as long as iOS allows.

*sighs

SS

Halfway there

Another Wednesday and we’re halfway to the end of the week.  My new time schedule for my radio shows are working out great.  My evening shows have been so much fun and interacting with my online peeps while I do the show has left me crying with laughter.  I’ve met more great people that share my sense of humour and it’s so refreshing.  It reminds me why I love what I do.  Making people laugh so they can forget about whatever is bothering them is my goal.

Getting into my new routine is so exciting and is solidifying my businesses. I’m getting closer to my goals and I’m thoroughly enjoying the journey.  I’ve learned so much and I am on the verge of getting more education for my businesses.  Next on my list is my promotion and marketing plans, I’ve found that this can be tricky and I’m exploring different strategies for each of my businesses.  I have a couple ways involving social media (of course) combined with some “old school” business practices I’ve learned over the years.  It feels great to be able to execute and tweak my skills and watch them evolve into things I never thought was possible.  I have to remind myself to take my time and work on my projects being mindful of the small details.

I’m keeping my eyes on the prize!

SS

Wheels are in motion…

 

IMG_0042

After much reflection of the past 2015, I cannot ignore the fact that I have met the most talented and the most down to earth people in the world, thus far.  My curiosity with the internet and the entertainment world has not only turned into a passion but has turned into a mission.  During my time on the internet I have had the honour of meeting producers, writers, artists and promoters.  I must say, being a woman in the world of entertainment is not an easy journey, but along the way, I have earned the respect of many who also believe in my goal.

Independent artists, in any capacity, have the extra challenge of getting heard or being seen without a lot of help and it has always been my mission to assist these artists.  The internet has so many avenues to explore and it can be a daunting and frustrating time.  In my previous interviews, the artists have always said the same thing, “Time has changed, most companies only look at my followers, not my talent…”  I can’t tell you how taken aback I was when I realized the same thought was shared with so many talented people.  YES, the social media game is fierce, but when the artists are left discouraged because of their followings, it makes it clear why people do outlandish things for internet attention.  Producing good work has somehow fallen to the wayside with a focus on the quick seller.  My hope is that time will change, yet again, so talent is the focus and priority.

In this new year, my major projects will be to hold a large event for indie artists only and more radio entertainment.  I will continue to share and entertain with my shenanigans through my Live video streaming, videos and all my social medias.  I can’t express how happy and fulfilled I am having found my niche in the world.  I am both grateful and oh so pumped for the upcoming projects and I can’t wait to share this portion of my journey with all my amazing supporters.

Thank you all so much for being my homies! (yes I am “homie” years old, lol)

Much love to all my Sweets, I’ll keep y’all posted! 😉

SS

Ahhh..App Attack!

This morning I was looking through my phone amazed at all the Applications I have on my iPhone 5s. First, for a gadget, my iPhone has been the best gadget of the year for me, with my Canon Vixa Mini-X as a very close second.

Now, let’s get into just one portion of my apps, that are the Social Media Apps.

Here is what I currently have on my “Peeps n Shit” folder:

 

Peeps N' Shit

So here we have it…where I lose most of my day..BUT I’m connected! 😉

 

Vine App

The Vine app is where I go to laugh and watch creative 6 second videos. It’s amazing what some people can do in 6 seconds. If you have some free time try it out, you’ll have a blast! Setup is quick and easy.

 

Voxer App

The Voxer app. is a very diverse app.  You can message as well as leave voice messages like a walkie talkie. It also has an upgrade for business purposes where you can have group conversations. Another impressive feature for me is I can get a transcript of interviews (with mutual agreement of course) for more accuracy when reporting.  I could get a completely transcribed version of the interview session with the questions and answers available to add to my projects.

My mom is overseas and this has also kept us from ringing up our phone bills.

 

Viber App

The Viber app has messaging and phone calling capabilities which also saves on the phone bill. It has cute features like cartoon stickers to send to friends too, if you’re into that thing…guilty over here! 🙂

 

textPlus app

The textPlus app isn’t a perfect app, but it does provide you with a separate phone number you can text and call from which keeps your cell number private. *Note: if you’re in Canada this app will give you a phone number from the U.S. so I usually keep mine as a back up for texting and for outgoing calls only.

 

Skype and Skype WiFi apps

Skype app provides messaging, voice calling and video calling. I haven’t really had to use the Skype WiFi yet however it is used to find a WiFi hotspot. I use this predominantly for my radio show, but the last time I used it, the call dropped more than once…I’m working on a new plan to ensue that doesn’t happen again.

 

FaceBook Messenger app

FaceBook messenger has improved a lot over the years. I use it to connect with family, however I can see the possibilities to incorporate it for business as well.

 

kik app

The kik app is a

fun one to have. It has messaging, video messaging, built-in emojis (smiley faces). I’ve met really great people as well as some weirdos, but I’ll get to that later.

 

WhatsApp App

WhatsApp has messaging capabilities, I haven’t really had a chance to use this but when I did set this up the first time I used it, I loved personalizing it. My favourite feature is you can make up your own personal statuses which comes in handy for when I can’t check it as often.

Whew! Ok, before you get all app download crazy, know that these are best used with a good WiFi connection to prevent those extra charges on your cellphone bills. This is from personal experience… Now let’s address the reality of these social apps. Like most social settings, there’s the good and bad, as well as everything in between. Unwanted messages can get through, let’s face it there are weirdos in the world and they come in all forms, but the great part of each of these apps is the BLOCK button. Don’t let these unwanted weirdos scare you away from the fun and harmless meeting and connection between family, friends and colleagues. I’m happy to report I’ve only had a few bad “apples” but the problems were easily solved with a block, no harm done. 🙂

The apps are available at the App Store of your iPhone. I don’t have an Android, but I believe these are available in Android as well. If you do try these phone apps, I’d love to hear your thoughts or tips to get the most of these little gadget helpers.  Also, if you have any suggestions of some good apps, I’m willing to try the out!  If you can find me with one of these apps, I’d love to hear from you and enjoy a great conversation.

Time’s up… so back to the studio I go…

Stay Sharp 😉

SS

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